Concacaf Launches The Call Up: 41 Diamonds Collective's Official Storyteller Campaign for the 2026 FIFA World Cup
Concacaf will send an official team of storytellers to the 2026 FIFA World Cup to document the tournament through the lens of their nations’ football cultures.
MIAMI – Concacaf today announced the launch of The Call Up, a creator campaign presented by the new 41 Diamonds Collective that will send an official team of storytellers to the 2026 FIFA World Cup to document the tournament through the lens of their nations’ football cultures. The campaign also marks the official launch of the 41 Diamonds Collective, Concacaf's storytelling community uniting creators across all 41 nations to document football's culture in every art form.
The campaign is named after one of football’s most meaningful traditions: the call up. Just as a head coach selects players to represent their nation on the world’s biggest stage, Concacaf has selected a team of storytellers to carry the stories, culture, and spirit of their countries. They are the region’s storytellers, called up to carry their nations’ stories onto the world stage.
Each of the six Concacaf teams competing at the 2026 FIFA World Cup will be represented by an official storyteller, selected by the Confederation based on their lived connection to their country's football identity, community trust, and authentic storytelling voice. These creators will not function as traditional influencers or media correspondents. They are community-rooted storytellers who will document their nations' World Cup experiences through personal perspectives and cultural moments that bring fans closer to the story of their teams.
The selected storytellers for each participating nation are:
Canada – Footy Culture (@thefootyculture)
Curaçao – Brenton Balentien (@brenbal10)
Haiti – Elischa Edouard (@elischaedouard)
Mexico – Andrea Trega (@andreatrega)
Panama – Jazzy (@jazzysworldtv)
United States – Eli Lesser (@elilessertv)
Content produced throughout the campaign will be distributed across creator channels and Concacaf's official platforms in collaboration with participating Member Associations, ensuring that content designed for each community reaches the audiences that care about it most.
“The 2026 FIFA World Cup is a once-in-a-generation opportunity to showcase the extraordinary football culture, passion, and diversity that exists across our Concacaf region,” said Philippe Moggio, General Secretary of Concacaf. “Through The Call Up and the 41 Diamonds Collective, we are elevating voices that represent our participating nations and giving fans a closer, more personal look at this historic competition through the communities living it.”
Fans can follow The Call Up across Concacaf’s official platforms, the individual channels of each participating storyteller, with additional collaboration across select Member Association platforms.
About the 41 Diamonds Collective
The 41 Diamonds Collective is Concacaf's storytelling community, a place where creators, artists, and football voices from all 41 Member Association nations unite to share the game through every art form. From short films and social stories to photography, illustration, music, and murals, the Collective celebrates football's culture in all its expressions and gives the storytellers behind them the platform they deserve.
The Collective exists to unlock voices across the Concacaf region, empowering creators at every level to tell authentic stories, connect across borders, and contribute to a cultural legacy that transcends the game itself. Members are not fans or influencers in the traditional sense. They are cultural representatives: voices of their communities, their nations, and the football identities that make this region unlike any other in the world.
Built on the pillars of Access, Football, Unity, and Quality, the 41 Diamonds Collective is open to storytellers at every stage, from emerging creators to established voices, united by a shared commitment to the game and the communities it belongs to.
41 nations. One community. One Collective.
Every voice. Every art form. One game.
