Concacaf to Host 2027–2030 Upfront for Brands, Agencies and Commercial Partners
The virtual Upfront will showcase what’s ahead for Concacaf, its fans and commercial partners.
MIAMI, FL – Concacaf will host its 2027–2030 Upfront on Thursday, September 17, from 11:00 am to 1:00 pm ET, bringing together brands, agencies, and commercial partners for a look at the next chapter of football across the Concacaf region.
The virtual event will feature Concacaf President and FIFA Vice President Victor Montagliani, General Secretary Philippe Moggio, and other Concacaf senior leaders, who will outline how the unprecedented momentum surrounding football in North America, Central America and the Caribbean is creating new opportunities for brands to connect with one of the world’s most dynamic and diverse football audiences.
Building on the momentum of the FIFA World Cup 2026, the Upfront will provide attendees with a look ahead at Concacaf’s 2027–2030 competitions calendar, the continued growth of the men’s and women’s game, and the platforms and initiatives that will shape how fans experience and engage with football across the region.
The presentation will also introduce new initiatives including the One Concacaf Home of Football, Kick-off Live, eConcacaf and the 41 Diamonds storytellers’ network, while highlighting opportunities for brands and partners to become part of Concacaf’s next phase of growth.
EVENT DETAILS
- WHAT: Concacaf Upfront 2027–2030
- WHEN: Thursday, September 17, 2026
- TIME: 11:00 am–1:00 pm ET
- WHERE: Virtual Event
- WHO SHOULD ATTEND: Brands, agencies, marketers, and commercial partners interested in the future of football and fan engagement across the Concacaf region.
- REGISTER: RSVP here link
Those unable to participate live are encouraged to register to access the recording after the event.
