Concacaf announces Tiendas 3B as new commercial partner

05/20/2026 - 2:07 PM

Tiendas 3B, new commercial partner of W Champions Cup Finals

Miami, FL — Concacaf today announced Tiendas 3B, a leader in Mexico’s hard discount supermarket model, as a new commercial partner of the 2026 Concacaf W Champions Cup Finals.

Through this partnership, Tiendas 3B joins Concacaf’s premier regional women’s club competition, strengthening its connection with fans in Mexico and supporting a competition that continues to elevate the level, visibility, and impact of women’s football in North America, Central America, and the Caribbean.

Founded in 2005, Tiendas 3B was the first hard discount supermarket in Mexico and has established itself as a brand close to Mexican families, offering an accessible option for grocery shopping with quality products, convenience, and competitive prices.

“We are pleased to welcome Tiendas 3B as a commercial partner of the 2025/26 Concacaf W Champions Cup Finals,” said Philippe Moggio, General Secretary of Concacaf. “Tiendas 3B is a brand closely connected to communities in Mexico and shares Concacaf’s commitment to connecting with people in an authentic way. This partnership will allow us to continue bringing our women’s club competition closer to more fans, while continuing to drive the growth and visibility of women’s football across our region.”

“At Tiendas 3B, we work every day to be closer to Mexican families, and football shares that same ability to connect people and communities,” said Diego Apalategui Alegre, Director of Sales and Operations. “Being sponsors of the Concacaf W Champions Cup Final fills us with pride because it represents values we identify with: effort, passion, teamwork, and inclusion. We also believe in the importance of continuing to promote spaces where women can inspire new generations on and off the pitch.”

The Concacaf W Champions Cup brings together the best women’s clubs in the region and forms part of the Confederation’s commitment to continuing to strengthen the women’s football ecosystem, creating more competitive opportunities for clubs, players, and fans.

The 2026 Concacaf W Champions Cup Finals will mark the culmination of a competition that continues to establish itself as a key platform to celebrate the talent, passion, and growth of women’s club football in the region.

View this post on Instagram

Ticketing Information

Tickets for the 2026 Concacaf W Champions Cup Finals at Estadio Hidalgo are now available. Fans can purchase individual match tickets and ticket packages through the following links: