Concacaf Unveils Refreshed Brand Identity for the Concacaf Nations League
New identity launches ahead of the competition’s fifth edition, which will serve as the qualification pathway for the 2027 Gold Cup.
Miami, FL – Concacaf today unveiled a refreshed brand identity for the Concacaf Nations League, marking the next chapter for a competition that has transformed men’s national team football across the region.
The new identity was revealed during the official Concacaf Nations League Draw, ahead of the competition’s fifth edition, which will begin in September and include the men’s senior national teams of all 41 Concacaf Member Associations.
Since its launch, the Concacaf Nations League has become one of the Confederation’s most important competitions, providing all Member Associations with regular official matches, creating a clear pathway for growth through promotion and relegation, and raising the overall standard of football across North America, Central America and the Caribbean.
“The Concacaf Nations League has become a powerful driver of progress for football across our region,” said Concacaf President and FIFA Vice President Victor Montagliani. “It has delivered more meaningful matches, more competitive opportunities and a platform for every Member Association to compete, develop and represent its country with pride. This refreshed identity reflects the growth of the competition and the ambition we share for its future.”
The refreshed brand is anchored by the essence “Together We Rise,” representing 41 teams, 41 countries and millions of fans united through competition, national pride and a shared passion for football.
Inspired by the shape of the Concacaf Nations League trophy, the new brandmark uses ascending forms to reflect progress, opportunity and the journey of teams across the competition. Its circular structure symbolizes the unity of Concacaf’s 41 Member Associations, while the interconnected elements represent the pathways of growth across the leagues.
The new visual system also introduces distinct identities for League A, League B and League C, ensuring each league has its own recognizable presence while remaining connected to one unified Concacaf Nations League brand. The system will be implemented across competition assets, matchday presentation, broadcast, digital, social, commercial and finals-related platforms.
The refreshed identity reflects the core purpose of the Concacaf Nations League: to improve the quality of football in the region through continuous, official competition, while promoting access, unity and opportunity for every Member Association.
The new brand will debut across Concacaf Nations League platforms and competition assets beginning with the 2026/27 edition.
