Concacaf Showcases Next Four-Year Commercial Chapter at Inaugural Upfront
Virtual event highlighted Concacaf’s competitions, audiences, content and partnership opportunities through 2030.
MIAMI, FL – Concacaf hosted its inaugural Commercial Upfront, bringing together brands, agencies and media partners for a look at the Confederation’s next four-year chapter and the opportunities ahead across North America, Central America and the Caribbean.
The virtual event featured Concacaf President and FIFA Vice President Victor Montagliani, General Secretary Philippe Moggio, Chief Commercial Officer Heidi Pellerano, Chief Finance and Administration Officer Alejandro Lesende and other senior executives, alongside key media partners.
The presentation highlighted Concacaf’s growth over the past decade and its increasingly connected football ecosystem, spanning men’s and women’s football, national team and club competitions, youth development, content and fan engagement.
“Over the past decade, we have built a much stronger confederation, and our job now is to keep strengthening it through better competitions, clearer and sustainable development pathways, broader distribution, stronger content and deeper connections with our fans,” said Concacaf General Secretary Philippe Moggio. “For partners, that creates a long runway to build with the game across multiple competitions, audiences and years.”
Concacaf also presented its unified competitions calendar for the upcoming cycle, which will deliver nearly 2,000 matches across national team, club, youth, beach soccer and futsal competitions.
Marquee properties highlighted included the Concacaf Nations League, Gold Cup, Champions Cup, W Championship, W Gold Cup and W Champions Cup, as well as the new W Nations League beginning in 2027.
“Our competitions give partners multiple entry points to connect with different audiences across our region,” said Concacaf Chief Commercial Officer Heidi Pellerano. “Our goal is to work with partners to create solutions that deliver tangible results and help them grow along with the game over the long term.”
The event also showcased Concacaf’s expanding media distribution and digital storytelling platforms, including the 41 Diamonds Collective, Concacaf Kick-Off and eConcacaf, which launched its inaugural edition as a new platform to engage fans through competitive gaming and connect football with a growing digital audience.
The 41 Diamonds Collective has already brought together more than 50 storytellers who have created over 110 original stories, generating more than 81 million video views and 180 million impressions.
The Upfront concluded with a look ahead to 2027 and beyond, emphasizing Concacaf’s ambition to work with brands as long-term collaborators across competitions, content, fan experiences and football development.
“Concacaf is looking for partners to co-create with us, not just sponsors,” Pellerano said. “We want our partners to have a front-row seat as we continue building new platforms, experiences and ways to connect fans with the game.”
