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image: Unilever Rexona Case Study Header

CASE STUDY

image: Case Study Unilever Product Placement

Unilever Product Placement

Unilever pampered all players, team staff, stadium representatives, VIP guests, etc. that participated in Gold Cup 2025 by gifting VIK bags in the first match day of every team and also in every locker room shower of the competition, totaling +3,800 gift bags.

For the final match of the competition, Unilever went above and beyond with their product placement plan and executed a one-of-a-kind product shelve in both Gold Cup finalist’s locker rooms. Team USA received a mix of all Unilever brand aerosols, while team Mexico got their golden Santi Gimenez edition deodorant.

Rexona | Case Study

image: Case Study Unilever Product Placement Showers
image: Dove Men Care and Degree Advanced antiperspirant and deodorant products
image: Unilever Personal Care branded drawstring bag displayed with Dove, Axe, and Love Beauty and Love Beauty and Planet shower products beside stacked white towels.
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