MIAMI – CONCACAF announced Friday the selection of Lagardère Sports to market the Confederation’s media rights for all International territories.
The selection was made following a bidding process managed by Evolution Media Capital on behalf of CONCACAF. The package of rights for which Lagardère Sports will be responsible includes the flagship CONCACAF Gold Cup tournaments in 2017 and 2019.
“As we continue to expand the international broadcast reach of our tournaments to meet growing demand internationally, we are happy to embark on this partnership with Legardère Sports,” said CONCACAF General Secretary Philippe Moggio. “This is an exciting time for CONCACAF and international football viewers around the world.”
“Our partnership will draw on all our experience in football and in media rights sales to assist CONCACAF’s global prominence and strategic evolution,” said Stefan Felsing, Executive Vice President – Media Sales and Acquisitions for Lagardère Sports.
The appointment takes effect immediately. Further terms of the deal were not disclosed.
About Lagardère Sports
Lagardère Sports is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.