MIAMI, Florida – Concacaf and MEDIAPRO Group have announced an agreement for the international marketing of media rights to the most prominent competitions organized by the Confederation.
This alliance with MEDIAPRO Group, the leader in the audiovisual sector and unique in its integration of audiovisual content, production and distribution, will provide international commercialization of the audiovisual rights to Concacaf’s competitions, including the 2021 Gold Cup and Scotiabank Concacaf Champions League as some of the principal assets.
Concacaf, in its commitment to promoting growth and increasing the potential of its competitions, has decided to entrust the commercialization of the audiovisual rights of the main competitions outside of North America, Central America and the Caribbean to the MEDIAPRO Group, given the Group’s wealth of experience in the distribution of media rights to major competitions at an international level.
This agreement allows both Concacaf and the MEDIAPRO Group to bolster their existing relationship and work together in the expansion, dissemination and international positioning of the competitions organized by the Confederation.
Tatxo Benet, managing partner of the MEDIAPRO Group, expressed his satisfaction with the new deal, saying, “We are very proud of the confidence that Concacaf has shown us. The Group's experience in sports rights management will be key to projecting the value of its competitions.”