MIAMI, FL (June 10, 2025) – As part of its commitment to promoting equality, inclusivity, and respect in football throughout the region, Concacaf has introduced a new phase of its “What’s Wrong is Wrong” (WWIW) anti-discrimination campaign, ahead of this summer’s Gold Cup. 

 

 

First introduced in 2021, What’s Wrong is Wrong is an honest call to action against discrimination and hatred within and beyond the game. WWIW's goal is to foster a safe and welcoming environment for everyone involved in the game, from players and staff to fans and communities across Concacaf’s diverse and dynamic region. 

This year’s efforts build on the foundation established in 2021, evolving its creative approach while remaining grounded in the principle that there is no place for discrimination in our sport or our society. Through a series of compelling new videos, the campaign portrays everyday situations — in grocery stores, restaurants, and on city streets — to magnify that the kind of language and behaviors sometimes heard in stadiums would be unacceptable anywhere else. 

“This new phase of our What’s Wrong is Wrong campaign is another strong reminder that discrimination has no place in any setting, not on the pitch, not in the stands, and not in everyday life,” said Concacaf General Secretary Philippe Moggio. “Football brings people together from all walks of life, and this beautiful game must be played and enjoyed with respect at its core.” 

Concacaf will leverage its extensive network and digital platforms to amplify the What’s Wrong is Wrong messages. Campaign content will be shared throughout the 2025 Gold Cup, via TV, social media, and in-stadium activations — including code of conduct banners, player photo boards, PA announcements, field-level LED displays, and posters across participating venues. 

What’s Wrong is Wrong reflects the Confederation’s deep and ongoing commitment to ensure that football is a space where everyone feels safe and respected. Concacaf will continue to work closely with various key stakeholders, including Member Associations, leagues, clubs, players, fans, and corporate partners, to foster a united front against discrimination.  

More details about What’s Wrong is Wrong can be found on Concacaf’s website.