For the first time ever, a sports betting platform will be an official sponsor of the region’s premier national team tournament
Mexico City, June 12, 2025 – Caliente.mx and Concacaf have announced a new and historic partnership for the 2025 Gold Cup, marking the first time a sports betting platform becomes an official sponsor of the region’s flagship national team tournament.
As part of the agreement, Caliente.mx will have a prominent presence at all matches of the tournament. This partnership reinforces Concacaf’s commitment to delivering innovative experiences for football fans in Mexico, while also positioning Caliente.mx as a key player in the development of the sport throughout the country.
"The Gold Cup is the tournament that unites our region through football, passion, and national pride. We’re excited to welcome Caliente.mx as an official sponsor for the 2025 edition and to continue creating unique experiences for the millions of fans who live and breathe this tournament," said Heidi Pellerano, Concacaf Chief Commercial Officer.
Founded in Mexico, Caliente.mx is the country’s largest sports entertainment platform and one of the leading brands across the region. The company has built its growth on innovation, a passion for sport, and a commitment to responsible gaming.
"We are proud to be the first sports betting platform to sponsor the Gold Cup, a tournament that represents the best of football in our region. This partnership is a unique opportunity to take the excitement of the game to the next level and connect with fans through respect, commitment, and responsible entertainment," said Fernanda Sainz, Chief Commercial Officer of Caliente.mx.
The 2025 Gold Cup will take place from June 14 to July 6 and will feature a group stage with 16 national teams. The top eight teams will advance to the knockout stage, culminating in the final in Houston, Texas. Tickets for the 2025 Gold Cup are now on sale at GoldCup.org. Fans can visit the site to view the full schedule, host cities, and secure their place at this major football celebration.
