Concacaf’s rebrand celebrates one-year anniversary

MIAMI, Florida – One year ago, Concacaf unveiled a new brand in order to bring an injection of energy to its organization and its 41 Member Associations in its ongoing commitment to develop the world’s game.

As part of Concacaf’s rebrand, a new look was launched for the Scotiabank Concacaf Champions League and the Concacaf Nations League. In 2018, the Confederation continued to apply that new brand across 25 properties and activities.

Sustained by the pillars of Unity, Football, Quality and Access, the rebrand has been warmly embraced by all 41 Member Associations both at the club and national level.

Look no further than the smashing success of 2019-20 Concacaf Nations League Qualifiers in which 34 teams have had the opportunity to participate in highly competitive matches.

As President Victor Montagliani said during the launch event held in Miami, Florida, last year: “The new brand image cements our unified philosophy of ONE Concacaf, and the Nations League brings that philosophy to life on the field of play, promising a brighter future in football for all our Member Associations and the players and fans they represent."

The words spoken by Concacaf General Secretary Philippe Moggio one year ago also reflect that spirit: “As part of an organization you have to see yourself represented… And I believe the new brand reflects each of our members and represents our region’s diversity.”

The rebrand represents the efforts of Concacaf to create a network of unified competitions, development and leadership that unites Concacaf’s diverse region into one strong body, with the goals of actively promoting universal access to the sport, and raising the quality of football across the Confederation.