We Belong

Share your #WeBelong Story

We want to give women and girls around the world the power to stand up and show that they belong.



Two words, one powerful statement.



This is more than another t-shirt. Concacaf is partnering with The Sports Bra Project to increase access to sports for women and girls by removing barriers to participation. Through this collaboration, we will look to provide sports bras to athletes who don’t have access to such a basic piece of equipment which is so important to their self-esteem and readiness to play.

Everything we say builds up to one point: WE BELONG.


How to Share Your #WeBelong Story:

Purchase your “We Belong” t-shirt on www.amazon.com/concacaf and record a video (60 seconds or less) telling us how the movement resonates with you.  

Make sure you use #WeBelong and tag @ConcacafW (on Instagram) so we can share, re-post and amplify your voice! 

Need some inspirationShare a defining moment or conversation. Tell us about a person that inspired you to use your voice. Was there a time you wished someone would have told you that you belonged or reminded you that you were right where you needed to be? How about when you were met with a closed door, and you kicked it down? Any valuable advice you can't wait to share? We want to hear all about it!  

Men, your voices are equally important to the conversation. Tell us about a time you made a woman or girl feel she belonged. How did you create a welcoming environment or a growth opportunity? Did you save a seat at the table? Tell us the details!  

We all have a story, and our words are powerful. By simply joining the conversation, we will work towards ensuring that girls and women all over the world know, #WeBelong.

Check out a few #WeBelong stories shared below.

We Belong Stories


We Belong Story: Karina LeBlanc

"No girl or woman should ever doubt that they belong."



We Belong Story: Christine Sinclair

"Soccer is the people's game and we ALL belong"



We Belong Story: Shannon Box

"Focus on the amazing skills that you DO bring to the table"



We Belong Story: Jenny Chiu

"We Belong and we deserve to take up space."


Join the Conversation

Follow us on Instagram and Share your Story!

Follow @ConcacafW