All sponsorship and broadcast rights related to Copa America Centenario will be assigned to CONCACAF effective today
Miami (Wednesday, October 21, 2015) – The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and Datisa, S.A. (Datisa) today announced the end of their relationship in connection with the original commercial rights agreement pertaining to Copa America Centenario, which was signed under previous CONCACAF leadership on March 4, 2014. Effective immediately such commercial rights are reassigned to CONCACAF.
In a statement, CONCACAF said: “CONCACAF and Datisa have agreed to end their relationship for the sale of sponsorship and broadcast rights associated with Copa America Centenario. CONCACAF will assume control of its commercial rights while it, CONMEBOL and their local operating partners identify and select new partners to market and sell the tournament’s commercial rights using a new and transparent process.”
The original commercial rights agreement was exclusive to Copa America Centenario. It is the only agreement that existed between the two parties. The end of this relationship will not impact the marketing and operations of other CONCACAF tournaments.