Football attracting business


Our goals of change and transformation cannot be achieved without partnership with businesses that see opportunities for their brands, products and services within the football world.

Guests at next week’s CONCACAF Sports Summit -- Transformation Through Partnership -- will all have their own experiences of working with sponsors and commercial partners, but they should be able to gain some fresh perspectives and ideas from the top class speakers who will be leading the session on business.

FIFA Secretary General Jerome Valcke and CONCACAF General Secretary Enrique Sanz both have vast experience and contemporary knowledge of the game’s commercial aspects at the international level, including but by no means limited to, the central role of broadcast partners.

Kieran Foley, group head of marketing with Digicel, which is engaged directly with football and other sports in the CONCACAF region and is a key sponsor of several major events, will be able to provide the perspective of a global company operating directly in our market.