FIFA WWC Canada 2015 honors women’s achievements
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Hayley Wickenheiser (pictured) was a Draw Assistant at Final Draw for the FIFA Women's World Cup Canada 2015™ in Ottawa-Gatineau in December 2014. (Photo courtesy of Canada Soccer)

OTTAWA – Two days prior to International Women’s Day on Sunday, FIFA celebrated women with a conference in Zurich on women’s football and leadership, while in Canada, prominent women are standing up and supporting female achievement in soccer by becoming event ambassadors for the FIFA Women’s World Cup Canada 2015™. 

Kirstine Stewart, VP, North America Media Partnerships for Twitter, and Hayley Wickenheiser, five-time Olympic medalist and Canadian hockey icon, joined existing event ambassadors Honourable Rona Ambrose and soccer star Kara Lang in championing the cause of women and sport in Canada. 

Stewart is one of Canada’s most highly respected business women, with a career spanning over 25 years.  Universally admired, she has led some of Canada’s largest television production and media companies, including CBC English Language Services, and now serves as Twitter’s North American lead for television, sports, music, talent, entertainment, news and government partnerships.  In addition to her inspirational career, Stewart brings a love of sport and an optimism that is sure to inspire generations to come.                                            

Wickenheiser earned international recognition as an Olympian in both the Winter and Summer Olympics, she represents the success of Canadian athletes on the international stage and the pride which their success brings to our country, embodying the official slogan for Canada 2015 – To a Greater Goal™.   An Officer of the Order of Canada, she been recognized for her contributions to sport and is also renown for charitable work with organizations such as JumpStart, KidSport, Project North, Right to Play, Ovarian Cancer Canada and many others.  Hayley was a Draw Assistant at Final Draw for the FIFA Women's World Cup Canada 2015™ in Ottawa-Gatineau in December. 

The FIFA Women’s World Cup Canada 2015™ Ambassador Program unites influential Canadians from coast to coast through a positive conversation about the FIFA Women’s World Cup™ and how it can help inspire women seeking greater opportunities through sport and recreation, but also in every other occupation and activity. 

“We are thrilled Hayley and Kirstine have joined Minister Ambrose and Kara Lang as tournament ambassadors,” said Peter Montopoli, Chief Executive Officer for the National Organising Committe of the FIFA Women’s World Cup Canada 2015™.  “All four of Canada’s FIFA Women’s World Cup™ event ambassadors are enthusiastic, driven and creative leaders who understand the hard work and dedication that is required to be at the top of one’s game.”

A game changer for the sport in Canada, the FIFA Women’s World Cup™ provides an opportunity to engage Canadians from all corners of our vast nation, creating opportunities for lifelong sport and establishing a new era in the women’s game. 

“It’s an honor to be named as an ambassador for the FIFA Women’s World Cup, an event that will unite some of the most hard-working, talented athletes in the world,” said Stewart.  “As a Canadian and passionate sports fan, I’m truly looking forward to experiencing the performances that will inspire female athletes not only in Canada, but across the world.” 

The FIFA Women's World Cup will be the first truly coast-to-coast event across Canada and the largest single sporting competition in the history of the nation.