MIAMI, Florida – Concacaf and the Guyana Football Federation (GFF) teamed up to host a successful marketing workshop that focused on GFF members increasing their capacity to understand marketing, sports marketing, branding and brand management towards sustainable corporate partnerships.
The two-day event took place in Guyana on January 19-20 and was facilitated by Concacaf’s Professional Football Development Instructor, Vijay Setlur.
Among the topics covered at the workshop were: Introduction to Marketing and Sport Marketing, Developing A Marketing Plan, Sports Consumers and Consumer Engagement, Sports Brand Management, Sport Sponsorship Marketing and Social Media and Sport Marketing, Sport Marketing and Popular Culture.
GFF President Wayne Forde said that the workshop was a great opportunity for GFF members to learn how to take Guyanese football to the next level.
“The football brand has had its ups and downs in Guyana and it was with this consciousness, that we’ve taken the decision to not just help ourselves at the Federation but members to pay attention to the brand that you are responsible for and how it fits into the overall synergy of developing the game and professionalizing the sport in Guyana,” said Forde in his opening remarks.
The workshop in Guyana was a continuation of Concacaf’s ongoing effort to help Member Associations grow their respective domestic football leagues, while also maximizing their opportunities with local businesses and corporations.
After having overseen previous workshops in the Dominican Republic, Suriname and Puerto Rico, Setlur embraced the chance to help the GFF.
“It’s great to be able to grow football in the Concacaf region,” said Setlur.