MIAMI, FL (Tuesday, February 10, 2015) - The Confederation of North, Central American and Caribbean Association Football (CONCACAF) and Scotiabank unveiled today the logo and official name of its newly re-branded club championship, ahead of the quarterfinals of the competition now to be known officially as the Scotiabank CONCACAF Champions League.
The new name of the competition – the quarterfinals of which kick off later this month across the region – integrates CONCACAF partner and league title sponsor Scotiabank. The new artwork incorporates Scotiabank’s globally recognized marks and colors into the traditional competition logo, revolving the angle of the trophy and adding the current tournament dates to its base.
“The rollout of the new Scotiabank CONCACAF Champions League is tangible confirmation of the evolution and strength of our region’s top club competition,” said CONCACAF President Jeffrey Webb. “Our Champions League has never been more competitive, on and off the field, and the alignment with our partners at Scotiabank further validates this."
Scotiabank joined CONCACAF in December of last year as official partner. The multi-year agreement makes Scotiabank the first official partner in the history of CONCACAF, and covers multiple tournaments through 2018 at different levels, including the naming rights to the Scotiabank CONCACAF Champions League -- the region’s most important club competition.
“Our partnership with CONCACAF and the introduction of a new logo for the Scotiabank CONCACAF Champions League is a testimony of our commitment for the talent of today and football stars of tomorrow,” said John Doig, Scotiabank’s Chief Marketing Officer. “As fans of the game and “Fans of the Fans”, we are thrilled to join their voices and also be able to call this tournament Our Champions League as we look forward to electrifying matches”.
The Scotiabank CONCACAF Champions League is a yearly club football championship, disputed in league format among top club teams from the CONCACAF region, which includes North and Central America, and the Caribbean. The winner of the Scotiabank CONCACAF Champions League earns a berth in the prestigious FIFA Club World Cup, played every December.
The 2014/15 edition of the Scotiabank CONCACAF Champions League resumes in the final week of February, when the first of the two-leg quarterfinals are scheduled to be disputed. Club de Futbol Pachuca (MEX) takes on Impact de Montreal (CAN), Club Deportivo Olimpia (HON) receives CS Herediano (CRC), LD Alajuelense (CRC) will host DC United (USA), and Deportivo Saprissa (CRC) duals Club America (MEX), all for the right to compete in the semifinals of this edition’s championship phase.