• Thursday Oct 19, 2017

    CONCACAF Digital Director discuss new platforms to increase fan engagement

    CONCACAF Director of Digital Products and Emerging Technologies, Jean Jimenez, speaking at the Leaders Sport Business Summit, held in London earlier this month.

    CONCACAF Director of Digital Products and Emerging Technologies, Jean Jimenez, was recently in London to speak at the Leaders Sport Business Summit, an event that gathers the most influential executives to discuss insights and trends that are shaping the future of sport.

    Jimenez discussed the “Engagement and Monetization: Digital Learnings from CONCACAF and the Gold Cup”, highlighting that the involvement rate of fans during the premier biennial competition held last summer, surpassed 260 million impressions, and 31 million video views, while reaching over 120 percent engagement above benchmark.

    “Football fans in the CONCACAF region are leading the world in digital and social sports media adoption,” said Jimenez. “We are keeping pace with innovations and quality access across our digital platforms to engage and bring fans closer to the game, while designing exclusive assets to leverage the investment of our commercial partners in an integrated way at international competitions like the 2017 Gold Cup.”

    CONCACAF launched its revamped Gold Cup website, GoldCup.org, and a new mobile app in advance of this year’s Gold Cup. These new digital experiences were designed to maximize the fan engagement during the tournament, which was played in 13 cities across the United States. 

    Jimenez also participated in a special session to launch Corebine, a product from the Confederation’s longtime partner OMNIGON. It is a content delivery platform focused on captivating audiences throughout the distribution of content for mobile websites and native mobile applications. 

    “Our innovative Gold Cup experience is built leveraging OMNIGON’s proprietary content delivery platform, Corebine,” added Jimenez. “Fan engagement throughout the region was outstanding as we were able to provide a unique user experience by bringing the tournament’s action to a live, real-time moment in our digital channels.”

    The new Gold Cup website offered several features including a predictor for fans to share their predictions for who will win the competition across social networks, calendar, statistics, videos and match recaps, voting for Man of the Match, as well as a robust live mode that enables to follow the action in real time throughout the tournament.

    At Leaders, Jimenez emphasized that CONCACAF is continuously working to enhance multiple platforms that engage existing and new soccer aficionados closer to the game over a long-term period,  while driving value to commercial partners as well as the Confederation’s brand.

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