As part of its broad Corporate Social Responsibility initiatives, the Confederation of North and Central America and Caribbean Football (CONCACAF) recognizes the important work of New York-based non-profit organization the Leukemia & Lymphoma Society (LLS), which will host the first-ever LLS Soccerfest in the South Bronx this weekend.
CONCACAF supports initiatives which leverage the power of soccer, and sport in general, to promote causes such as social justice, the fight against racism and discrimination, and education on a range of topics including cancer awareness.
“We are proud to recognize the vital work of the good people at LLS, who are fighting daily the on-going battle in the search for a cure for blood cancers,” said CONCACAF President Jeffrey Webb. “We wish them the best of luck with the upcoming Soccerfest, which is sure to prove an important event in promoting a vital cause through shared love of our beautiful game.”
The Soccer fest event, which will cap Bronx Week 2014, enlists the power of soccer to shine a spotlight and educate the Hispanic community on blood cancers. CBS “Survivor” winner, two-time lymphoma survivor and former professional soccer player Ethan Zohn will be on hand as the master of ceremonies.
"The global power that soccer has to educate and inspire change around the world is being brought to the South Bronx to help this amazing community learn about blood cancers and healthy lifestyle choices,” said Zohn. "It’s time we give cancer a red card.”
In addition, professional soccer teams will lend support, with guest appearances from members of the New York Red Bulls (MLS), the New York Cosmos (NASL), Sky Blue FC (NWSL), as well as legendary players from the national teams of the United States and Mexico.
“This event is important for LLS as we continue our efforts to reach the Latino community," explained LLS Interim President & CEO and Chief Mission Officer, Louis J. DeGennaro, Ph.D. “Outreach is vital because we know that, in children and adolescents under the age of 20, leukemia rates are highest among Hispanics."
LLS is the world's largest voluntary health agency dedicated to blood cancers. The LLS mission is to cure leukemia, lymphoma, multiple myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.
Families can register their children and learn more about LLS Soccerfest by logging on to lls.org/soccerfest.